Briefing process

Every engagement ends in a briefing — a written document and a live conversation — so recommendations do not evaporate into unread charts. Here is the path from first contact to that room.

1. Send the cycle

   Name the audit you want and the event cycle, venue, or season product involved. Share rough buyer volume if you know it.

2. Agree scope & fee

   We confirm what is in and out, send an estimate, and reserve dates once the deposit clears.

3. Hand over exports

   You provide anonymised sales and funnel exports (or read-only access). We return a one-page intake checklist so nothing critical is missed.

4. Analysis window

   Analysts map the path, sample friction points, and draft findings. Mid-point questions go to your nominated contact only.

5. Live briefing

   We walk the document with your ticketing or marketing lead, answer challenges, and mark owners for each recommendation.

6. Final PDF

   You receive the amended briefing for your records. Implementation stays with your team and vendors.

What you prepare

Exports covering the agreed cycle, a note on known outages, and access to someone who can explain price tiers and VIP blocks. We do not need your full customer database.

Natural next actions

Browse audits to choose a fit, check rates, or request a briefing directly if you already know the cycle.