Audit engagement
Ticket Funnel Audit
A structured reading of browse-to-purchase paths in your event ticketing app, ending in a written briefing for the next on-sale.
Who this is for
Promoters and venue teams who already run an event ticketing app and sense that buyers leave between seat selection and payment — but cannot name the step with confidence. You need a human reading of the path, not another chart pack nobody owns.
What you receive
- A mapped funnel for one agreed event cycle (or a comparable weekend block)
- Annotated notes on abandoned carts, payment retries, guest vs account checkout, and promo-code misuse
- A written briefing (PDF) prioritising fixes by buyer impact and effort
- A 60-minute live walkthrough with your ticketing or marketing lead
What is included
Access review of exported event analytics (or shared read-only dashboards), sampling of anonymised session paths where available, comparison against your stated capacity and price tiers, and recommendations phrased for the people who change the app and the people who change the marketing copy.
What is excluded
We do not rewrite your app’s code, renegotiate payment-gateway contracts, or operate your customer-support inbox. Implementation remains with your developers and vendors. We also do not sell seats or run paid media.
Provider & process
A Sitenestcore analyst leads the engagement from George Town, with a second reviewer checking the briefing before delivery. Typical flow: kickoff call → data intake → mid-point clarification → draft briefing → live review → final PDF.
Duration & location
Most audits complete in ten to fourteen business days once exports arrive. Work is remote; on-site observation at a Malaysian venue can be arranged when the on-sale night itself is part of the brief.
Preparation you should expect
Export or share: ticket sales by day/hour for the cycle, funnel step counts if your vendor provides them, promo-code redemption lists, and a short note on known app incidents during that cycle. We send a one-page intake checklist after you book.
Constraints
One primary app and one event cycle per audit fee. Multi-app portfolios or festival clusters spanning several vendors are scoped separately. Personal data must be anonymised before transfer.
Pricing basis
From MYR 8,500 for a single mid-size event cycle. Larger festivals, multi-currency checkouts, or bilingual app paths are quoted after intake. A 40% deposit confirms the slot; balance is due on briefing delivery.
Next step
Request this audit and name the upcoming cycle you want reviewed. We reply within two business days with availability and a draft scope.
Ready to open the books on your funnel?
Tell us which event cycle you want reviewed and we will reply with availability within two business days.
Request this audit